Conversion Rate Optimization, Curation, Metrics, Tools

34 Tools for Conversion Rate Optimization ft. @MorganB

tools-for-cro

Image created by Yasmine Sedky (‏@yazsedky).

Qualitative, quantitative, testing, and workflow tools for conversion rate optimization.

Conversion Rate Optimization is one of the most powerful levers for driving online business growth.


The Conversion Rate Optimization process includes quantitative and qualitative data and testing with a scientific approach.

As Peep Laja mentions, “[CRO] tools aren’t as important as knowing what to do with them. Putting a scalpel in someone’s hand doesn’t make them a surgeon.” That said, building a CRO stack won’t make you an expert, but it’s a good place to start when familiarizing yourself with related methodologies.

The tools listed here were curated by Qualaroo and Segment.io during a webinar about how to build the perfect conversion stack. There isn’t an accompanying video for it, but if you have questions you can direct them here.


Quantitative Tools

The What

Google Analytics (@googleanalytics)
An ad click here, a page view there, a video watched on a tablet before bed… but which one clinched the sale? Google Analytics has the latest in full-credit measurement, so you see all the stops people take on the road to action. The result: a measurable way to improve campaigns and reach new audiences as they go through their days.

KISSMetrics (@KISSmetrics)
Google Analytics tells you what’s happening. KISSmetrics tell you who’s doing it.

Mixpanel (@mixpanel)
Mixpanel lets you measure what customers do in your app by reporting actions, not page views.

Woopra (@Woopra)
No more guessing what customers did on your site or app. Know how engaged each customer is, and exactly what actions they performed — all in real-time.

Omniture / Adobe Marketing Cloud (@AdobeMktgCloud)
Analytics, social, media optimization, targeting, web experience management — and now cross-channel campaign management with Adobe Campaign — Adobe Marketing Cloud does it all.

Clicky (@clicky)
Real-time analytics.

Adobe Analytics (@AdobeAnalytics)
Adobe Analytics helps you create a holistic view of your business by turning all customer interactions, including offline data, into actionable insights. The marketing reports and analytics, ad hoc analysis, and data workbench technologies give you access to easy-to-use, interactive dashboards, reports, and visualizations. With the market-leading solution, you’ll better understand the whole customer journey.


Qualitative Tools

The Why

Qualaroo (@QualarooInc)
Analytics tell you what people are doing on your website. Qualaroo tells you why. Qualaroo insights lead to smarter tests and faster improvements in your website’s performance.

Survey.io (@QualarooInc)
Create an initial customer development survey.

Survey Monkey (@SurveyMonkey)
SurveyMonkey is the world’s most popular online survey software. We make it easier than ever to create polls and survey questionnaires for learning about anything from customer satisfaction to employee engagement. Sign up to access our library of sample survey questions and expert-certified templates. Customize your survey questions, distribute your questionnaire on the web, and start collecting responses in real time. Our Analyze tool helps you turn survey data into insights and create professional reports.

Olark (@olark)
Experience the easiest way to boost your sales, help solve issues and understand your customers with Olark live chat.

SessionCam (@SessionCam)
Session replay, heatmaps, and conversion funnels.

Inspectlet (@Inspectlet)
Analyze user behavior instantly with eye-tracking heat maps, screen capture (record and playback actual visitor sessions), and user-interaction analytics.

ClickTale (@ClickTale)
ClickTale takes the guess work out of website optimization, conversion analysis and usability research. Knowing how visitors use your website will enable you better target specific audiences, improve customer satisfaction and increase conversion. Use ClickTale to analyze the performance of your online forms, keep visitors engaged in page content, and lead them through the conversion process.

CrazyEgg (@CrazyEgg)
The original heatmapping technology.

UserTesting (@usertesting)
Get videos of real people speaking their thoughts as they use your website or mobile app.

FiveSecondTest (@fivesecondtest)
Fivesecondtest helps you fine tune your landing pages and calls
to action by analyzing the most prominent elements of your design.

Silverback 2.0 (@silverbackapp)
Guerrilla usability testing software for designers and developers.

Hot Jar (@HotjarApps)
All-in-one analytics and feedback.


Testing Tools

The How & When

Optimizely (@Optimizely)
Increase engagement, interactions, and conversions.

Unbounce (@unbounce)
Marketers: build, publish & A/B test your landing pages without I.T.

Ion (@ioninteractive)
Easily create and test app-like digital experiences that generate leads, enhance brands, and drive revenue.

Visual Website Optimizer (@wingify)
Create and test different versions of your website to continuously discover the best performing versions that increase your online sales.

AppsFlyer (@AppsFlyer)
Mobile apps installation referral and conversion tracking service.

Adobe Target (@AdobeTarget)
Most marketers want to test and target but don’t think they have the time, expertise, or tools. Adobe has simplified it to a click.

Yozio
Yozio makes it easy for organizations with mobile apps to develop a deep understanding of their users and drive acquisition, engagement, revenue and retention.


Workflow Tools

The Learning

workflow_tools

Google Drive (@googledrive)
Drive starts you with 15 GB of free Google storage, so you can keep pictures, stories, designs, drawings, recordings, videos — anything.

Panic (@panic)
We make Macintosh software: Coda, Diet Coda, Transmit, Unison, Prompt, and more.

PowerPoint
Build the story, present with presence and inspire your audience

Excel
Unlock insights and tell the story in your data.

Experiment Engine (@expengine)
Build your testing plan, source variations, run experiments, and gather results–all from one platform.

Python (@ThePSF)
Python is a programming language that lets you work quickly and integrate systems more effectively.

Geckoboard (@geckoboard)
Use data to make better decisions and motivate your team.

Confluence (@atlassian)
Give your team one place to share, find, and collaborate on information they need to get work done.


Company Stage Matters

Company stage matters when conducting CRO. Morgan Brown goes into detail about that here.


Let’s Get SaaSsy – I’m offering a limited number of SaaS consulting engagements.

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6 Comments

  • Reply Karl Pawlewicz July 6, 2015 at 8:00 pm

    Great list, thanks for the mention Nichole!

  • Reply Mark August 14, 2015 at 1:13 pm

    Impressive list. We’re a fan of VWO and hotjar. Will definitely try other tools.

  • Reply Sezgin September 11, 2015 at 12:27 pm

    Great list and very well organized. I would also like to add UsabilityTools Session Recording (http://usabilitytools.com/) as it provides visual user recordings coming from both mobile and desktop with the feature of filtering them based on the interactions they did on your website.

    Thanks!

  • Reply Daniel November 8, 2015 at 8:50 am

    Hi Nichole, thanks for the article.

    I have a question – can you give examples of Python usage in real marketing life?

    Thanks

    Daniel

  • Reply Taylen Peterson January 4, 2016 at 11:31 pm

    The list of Qualitative Tools is a great list for data miners out there. In fact, this whole list is really. Great stuff! I have a couple to add, one being IFTTT to the workflow (more automation) list. Help automate the collection of information or push information from one source to another easily by setting up rules. I would also add my company Instapage to the list of Testing Tools, as it is built to A/B test landing pages to improve conversions. Thanks again for the list!

  • Reply Danit Kellmer March 22, 2016 at 12:39 pm

    That’s a great list of useful tools. Well done Nichole!

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