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Email Marketing

Email Marketing, Tools, Visual Communication

Here’s How GIFs Can Fire up Your Brand’s Email Open Rates ft. @CloudApp

gifsthatkeepgiving

Image created by Yasmine Sedky (@yazsedky).

I could watch Patrick Stewart facepalm all day. Through the wonder of GIFs, I’ve actually done just that, going into giggle-fits on every rotation.

Looped hilarity aside, GIFs are quickly spreading beyond Reddit and Tumblr and into mainstream marketing, and for good reason. They’re highly effective at achieving the KPIs every marketer wants: Better open rates, more views, and higher conversions. Also, people love ’em.

Email marketers can especially benefit from adding GIFs to their campaigns. In this post, we’ll cover exactly what you need to know about using GIFs to make your email marketing more convincing — and more fun — than ever before.

Read More on Moz


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Email Marketing

Here’s How Brands Execute Truly Awesome Tactics for Email Marketing by @NikkiElizDeMere

youmoz

Emails rarely inspire awe. Typically, the responses they elicit are more akin to, “Ack! Not another email from that company. Off to spam you go!”

Some companies, however, are completely reimagining what email marketing can do and what it should be about. These companies don’t believe email marketing is about direct sales; rather, it’s about delivering value that’s relevant, consistent, useful, timely, and personal. Basically, these brands are writing emails you actually want to read.

It sounds like something that should be simple to pull off, but it’s not.

In this post, I’ve rounded up the companies that have impressed me the most with their email marketing tactics, and identified what makes each tactic work.

Read More on Moz


Let’s Get SaaSsy – I’m offering a limited number of SaaS consulting engagements.