What do you get out of Twitter?
My clients get:
- Opportunities to speak and write for pay
- Invitations to be quoted as experts in their fields
- Qualified leads
- New clients
- New collaborative projects
- And Life-long friendships
How can Twitter do all of that? (And how have you not managed to do it before?).
In a very personal article on Model View Culture, I share my experiences with OCD as a woman in tech.
“Oh yeah, I’m totally OCD.”
Well, no, statistically you’re probably not. You might keep your house neat as a pin, but that doesn’t mean we have a disorder in common.
So many people misuse the phrase. And they have no clue. OCD affects only 1 percent of the population. You know how the joke goes – if 99 percent of your friends are normal, then you’re the one? Yep, that’s me. But because so many people claim they have OCD, people I tell tend to not take it seriously. Or they pigeonhole it into symptoms they recognize from watching Monk: germophobia, organizing everything, checking the door locks.
I don’t have that kind of OCD. For many people with OCD, it’s a much more complex issue. I don’t want to get into the specifics about my rituals, but know this: When I go out into a public space, I might be fine, or I might spiral into worst-case-scenario thought patterns that I have to drag myself out of – if I can get out at all. Social anxiety and agoraphobia are nasty side effects of my particular strain of OCD – the fear of something terrible happening. More than once, I’ve stood in the middle of a public space, teetering on the edge of a panic attack, as my significant other talks me down from the figurative ledge, reminding me that this is “worst case scenario” thinking. Sometimes those words snap me out of my spiral, giving me just enough distance from what I know is an illogical thought to see it for what it is. Sometimes, it doesn’t work.
I haven’t had OCD forever. In fact, it’s a relatively new thing for me – only within the last five years. For the first three of those years, I was too ashamed to tell anyone about it. I unintentionally pushed away my friends, who wondered why they didn’t see me anymore. Why wouldn’t I come to their birthday parties, or their weddings? Why couldn’t I be there to celebrate the most important moments in their lives?
Before OCD, I had no problem doing these things. I didn’t have any problems presenting at conferences, speaking in front of people, or going grocery shopping either. I’d always taken pride in being a strong person. Someone who isn’t held back or defined by the unfortunate experiences of her past. Strength and independence have always been two of my defining characteristics. So how can I find myself standing outside of a bookstore for fifteen minutes, unable to go in?
It was hard for people who knew me to understand that the sudden onset of a disorder was the reason I barely ventured out into my front yard. When I finally did talk about it, my big reveal was through a Facebook post — appropriate, since social media had become one of my central connections to other people. The funny thing was, the people who responded most to my announcement were acquaintances – even people I’d never met before who connected with me because of our shared interests. It was from them, more than my friends, that I received support, and responses like “I also have OCD. Thank you for sharing your story.” Some of them even recommended medications that they’d tried.
I am on medication, and it helps. But not enough to get me on stage. I feel this way at the bookstore, at the grocery store, in any public space. There is no way I’m going up in front of a hundred or more people. But in my line of work, on stage at a conference is where everyone seems to want me to be.
In academia, you have “publish or perish.” In SaaS marketing, we have something very similar: it’s not quite that cut and dried, but conferences, speaking, and in-person networking are incredibly important components of tech careers. As a marketer, especially, you’re expected to not only make your clients successful, but to gather data, write about the data, and speak. If you’re counting, that’s actually four jobs: Marketer, researcher, author, and speaker. If we want to make it to the top, we have to be renaissance people.
It’s already too much for one person to do well, and when you pile a disorder on top of it – it’s even worse.
What’s a woman to do in a conference culture?
In tech, we’re all about our conferences, and I am honored to be invited to many of them. I appreciate it. And you should invite more women to tech conferences (we’re sadly and severely underrepresented). But when I politely decline, the response is often dismissive.
Even though I’ve worked past feeling ashamed, guilty, or like I’m less of a person because of my OCD – and I have – it’s still not easy for me to tell strangers why I can’t attend their conferences, or why I won’t speak at their live seminars. I used to present original research, teach classes, and network in person, and be happy to do it. It’s hard to explain that I would like to do these things again, but OCD limits me in very real ways. So, I prefer not to go into detail about exactly what could or would happen if I were to haul my anxiety-ridden self onto a plane, to a hotel, and onto the stage at a conference. Honestly, I prefer not to imagine that at all – can you feel my anxiety rising at the thought? Sometimes, I swear, my anxiety rolls off of me like sound waves.
When I do try to explain, to say: “I have anxiety, so it’s difficult to participate in that aspect of my career,” often, the first reaction is to push me:
“You just need to practice!”
But this isn’t a mild discomfort with public speaking. This is OCD. It can’t be cured with a membership to Toastmasters (Yes, I’ve had someone make this suggestion to me before). I’ve also had this exchange, more than once:
Me: “I have anxiety, so I can’t attend your conference.”
Conference host: “That’s a chick thing. You’re just being a woman.”
Me: “Um… this isn’t a ‘chick thing,’ it’s a disorder.”
What I’d like to add: “That’s what the ‘D’ stands for – you know, in OCD?”
Social anxiety comes with the territory for many with OCD. And entrepreneurship in tech is socially demanding. Either online or in person, I have to vociferously advocate my work. I’m not complaining. I love what I do and I’ve met incredible mentors and colleagues (online). And I have “workarounds;” I blog and guest post on my industry’s most popular blogs and am extremely active on forums. I realize it’s nearly impossible for people without OCD to get it – you almost have to live it, or love someone who does. But whether or not you understand OCD, please understand this: It’s very real. It’s not something I can control. It’s not going to get better if I just try harder.
So please: Don’t pressure me.
Can we be more welcoming to people with OCD in tech?
Conferences are a huge part of my industry, but not the only avenue. The focus on conferences in tech culture excludes many people with mental illness, disabilities, caretaking responsibilities, travel and financial restrictions, and more. Luckily, many people do a great job of creating opportunities that I can be part of, like inviting me to guest speak on podcasts or webinars. Providing these alternative routes, and giving all of the avenues that people can participate visibly in our industry equal weight, consideration and funding will go a long way to making the industry more welcoming — not only to people with OCD, but to the many people who can’t or don’t attend conferences for all sorts of reasons.
I’d also like to see us, as a society, stop taking OCD so lightly. At a granular level, don’t say you have it unless you have it. That might mean we need more education about what OCD is, and what it is not: a punchline. What happens when it is the punchline, or just some off-hand descriptor of a behavior that has nothing to do with the disorder, is that nobody takes it seriously. It also feels really crappy to hear about your “OCD” when I’m sitting here suffering from the real deal.
On the theme of awareness, teaching people how to interact with OCD sufferers would be a step in the right direction as well. Simple things like not pressuring us, or trying to make us feel bad would make such a difference. Invite us, please, but take “no” for an answer. Don’t include guilt with your invitation – it just creates more anxiety over something we can’t control.
And for the love of all that is Holy, don’t say it’s a “chick thing.” Ever. To anyone.
If someone voices their anger over how they’ve been treated – even if they’re just venting on Facebook about yesterday’s luncheon when someone laughed and said “Oh, I’m so OCD” – don’t police them for it. I see this not just in the context of OCD, but in the context of most marginalized populations – a world where we blame the victim for their honest and justifiable reactions.
Ultimately, I’d like to see OCD research get more funding – there’s no cure, at least not one that’s been found.
*For a wonderful explanation of exactly what OCD is, read 5 Things Everyone Misunderstands About OCD by Hayden Carroll.
There’s a strange trend in the tech community. Tech conference organizers are slowly getting the idea that having women speakers and writers in attendance is a good thing (yay! Progress!), yet, so many of the highly qualified, impressively resumed women speakers and writers I know tell a similarly disheartening story:
They keep getting asked to speak and write for free.
Maybe it’s the HuffPo effect, where big money-making companies expect to get the benefit of hard-won expertise for nothing but “exposure.” Maybe it’s just being cheap and seeing if anyone will bite on your baitless hook. Maybe it’s that women’s expertise isn’t as highly valued as it should be.
Or maybe it’s that women are expected to do things just to be “nice.”
That thought makes me feel very not nice. How about you?
So in the interest of promoting highly educated, experienced, eloquent women speakers, or writers – who speak and write for PAY – I published a form inviting women to list their areas of expertise.
In one month, I received 126 responses.
Without further ado – here is the list of 120+ women you can hire to speak and write for you. There are three tabs: writers, speakers, and women who are both.
If you would like to be added to or removed from the list, please e-mail me. (My e-mail address is available in the spreadsheet.)
Earlier this year, I shared t-shirts “designs” with photographs I’d taken in California.
After receiving a favorable response to the t-shirts + unrelated requests to sell some of my Instagram photos as prints, I’ve decided that in 2016 I will open an online store to sell t-shirts and prints.
I think the t-shirts are too pricey from PAOM so I’ll be seeking other solutions.
I’ve been inspired to move forward with these plans as a result of discussions about art with Violeta Nedkova , Kiki Schirr, and Camille Taylor + discussions about photo apps with Ryan Hoover – so when it all goes live, I’ll owe them for helping me accomplish my dream of creating and selling art.
Here’s a roundup of the articles I published in 2015, not including Photo Friday.
- The Ultimate Guide to Using Product Hunt for Your Startup (TribeBoost)
- Using User-Generated Content to Your Advantage (Convert.com)
- Good Copy, Great Copy, and Copy That Converts (SEMrush)
- The Quick Guide to Mapping Content to the Buyer’s Journey (SujanPatel.com)
- Creating Content That Sells: 9 Top Lessons for a Conversion Copywriter (HubSpot)
- Hiring For Conversion Rate Optimization (Visual Website Optimizer)
- The Quick n’ Dirty Guide to Landing Pages That Convert
- The Biggest Pet Peeves of CRO Experts (HubSpot)
- Customer Development: 4 Steps for Decreasing Churn (Conversioner)
- Two Mistakes I See SaaS Founders Make All The Time
- The Natural, Logical, Inescapable Way to Make Sales with Free Trials (SaaScribe)
- The Right Way to Reduce Your Churn Rate (HubSpot)
- Trying to acquire the wrong customer? (SaaScribe)
- Customer Success for Dummies – What Every SaaS Founder Should Know (SignupLab)
- Close the Loop, Boost Your Business: Customer Development to Customer Success and Back Again (The Craft)
- 10 Ways to Grow Your SaaS with Customer Success (TribeBoost)
- Retention opportunities are hidden within the success gap. (SaaScribe)
- Customer Success by the Numbers: Using Data Science to Predict the Future
- Leverage NPS Surveys to Boost Brand Advocacy (Wootric)
- 5 Customer Success Hacks to Grow Your SaaS Biz Like Crazy (SaaScribe)
- The Tom Sawyer Method of Marketing with Brand Advocates (SaaScribe)
- Customer Success Without The SaaS (ChartMogul)
- 4 Ways Customer Success Pays for Itself – and Then Some (SaaScribe)
- How to Achieve Positive Growth with Negative Churn (ChartMogul)
- Give Churn the Old Heave-Ho With These Data-Driven Hacks (ChartMogul)
- Customer Success and The Age of the Customer
- Budgeting for Customer Success in 2015 [Video, Slides & Budget Template]
- Customer Success Creates Revenue That Won’t Quit
- The Problem with Ally Panels, and Why We Still Need Them (The Craft)
- #ILookLikeAnEngineer and Ashe Dryden’s Programming Diversity
- Ladies and Gents, The Pipeline is Not The Problem (SEMrush)
- 10 Inspirational Growth Marketers
- Have you heard about the Growth Hacking skill no one’s talking about?
- 10 Growth Hacking Epiphanies From a Customer Success Genius
Marketing “In General”
- 6 Cool Company Blogs Everyone Will Enjoy Reading (HubSpot)
- 40+ SaaS, Marketing, and Growth Newsletters
- 15 Blogs I Love
- 8 Great Marketing Blogs You Probably Don’t Follow (But Should) (HubSpot)
- Practical Advice From Rand Fishkin on 9 Common Marketing Problems (HubSpot)
- What to do when your SaaS pricing is WRONG! (ChartMogul)
- Comparing SaaS Swag — What’s in your Goodie Bag?
- 10 Ways to Retain Clients and Grow Like Crazy (GetApp)
- 15 E-Books for SaaS Companies
- 40 Articles on SaaS Free Trials Distilled Down
- Stop Churn in its Tracks with 5 SaaS Retention Hacks
Search Engine Optimization (SEO)
- What sets you apart? It’s probably not what you think. (The Craft)
- Should you use growth tactics that don’t scale? (SEMrush)
- It’s not just about solving a problem – it’s the severity of the problem.
- Your Product Does a Lot – But Your Customers are Flummoxed (The Craft)
- All About The Crowdfunded Startup (SEMrush)
- Buffer’s Stack for Startup Success
- Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization (HubSpot)
The Future / Predictions
My year in accomplishments:
- Shared beautiful memories with friends
- Helped grow Inbound.org
- Featured in Forbes for the first time, and the second time
- Featured in Inc.com for the first time
- Featured in Venture Beat for the first time
- Featured in The Next Web for the first time
- Participated in my first webinar, and my second one
- Helped form The Shine Crew with Joanna Wiebe, Tiffany da Silva, Talia Wolf and Angie Schottmuller
- Co-Founded The Craft newsletter – a bimonthly curation of the best marketing in books, articles, products, dataviz and events
- Co-Founded SaaS.Community – a new community for SaaS enthusiasts to network and share info.
- Re-joined Inturact as Chief Strategy Officer
- Accepted into graduate school for a Masters in Entrepreneurship and Applied Technologies
- Featured in Mattermark Daily for the first time
- Nominated for Product Hunt’s “Maker of the Year” award
- Ryan Dubas for being my rock
- Lincoln Murphy and Jim Gray for your mentorship (and friendship!)
- Trevor Hatfield for being an awesome Co-Founder
- Katy Katz for being my partner in crime at Inturact
- Joanna Wiebe, Tiffany da Silva, Talia Wolf, Angie Schottmuller for all of your support through The Shine Crew
- Lauren Van Mullem for being the best Editor
- Stacey Stormes for being the best Social Media Assistant
- Sujan Patel for your support and featuring me several publications
- Tia Kelly, Tommy Walker, and Sarah Brown for your support, cards, and gifts
- Rand Fishkin for your comments and follow-up discussion on Ladies and Gents, The Pipeline is Not The Problem, but more importantly, your overall interest in and support for diversity
- Dharmesh Shah for your kindness
- Shana Carp for long conversations and being endlessly interesting
- Kiki Schirr, Camille Taylor, and Violeta Nedkova for your vibrant personalities and being a continual source of inspiration
- Ryan Hoover for being a music buddy
- My mom, her friends, and everyone in Unicorn Think Tank for everything you do
There are few modern technologies more exciting than 3D printing. Think about it. You can turn filament into a functional beer stein, goo into a remote control car, or build a to-scale model of your living room to figure out where to put your couch.
Or, you can build a 3D printable prosthetic hand that can grip for less than ten dollars, like the e-NABLE Project does for kids in need.
In China, they’re building actual houses.
Right now in Kentucky, scientists are working on how to 3D print with human cells using a BioAssembly Bot. Kidneys, livers, and heart valves could, someday soon, be made from cells from the very people who need transplants.
See? I told you this was exciting.