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Visual Communication

Conversion Rate Optimization, Visual Communication

Hot or Not? 🔥 Check Your Images with Heat Maps by @NikkiElizDeMere

heatmaps

Image created by Yasmine Sedky (@yazsedky).

Do you suspect that your sales page leaves people cold? Do you think nobody’s reading your content – or, at the very least, they’re ignoring your Call to Action (CTA) buttons? Are the images on your website turning visitors off – or confusing them?

What are your visitors thinking?!?!

If you’ve posed any of these questions, or just want to know what your visitors like and don’t like, heat maps are the super simple (and crazy valuable) answer.

Copywriters and designers take note: This will change the way you do everything. Ready? I’m going to show you how to use heat maps to get the most out of your visual content. Best part? These programs are usually free or affordable (I recommend five favorites at the bottom).

Read More on SEMrush


Let’s Get SaaSsy – I’m offering a limited number of SaaS consulting engagements.

Content Marketing, Visual Communication

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You by @NikkiElizDeMere

the-power-of-visual-story-telling

Image created by Yasmine Sedky (@yazsedky).

Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. In fact, wine bars in ancient Rome used to hang bunches of vine leaves outside their door as a nod to the God of Wine, Bacchus. And when weather conditions left them with a short supply of vine leaves, barkeeps turned to bushes — inns called Bush, or Bull & Bush, still exist today.

But others didn’t even have that. They had to get artistic. And with a largely illiterate population, pictorial signs were the only logical advertising choice.

Visual storytelling — or passing on a lot of information through a relatively simple visual aid — has been a cornerstone of marketing for thousands of years. I’d like to say we’ve come a long way, but really? What worked then works now: We see what we want and we’re driven to buy it.

Perhaps, if anything has changed, it’s what we want from life. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” but also lead the consumer into a whole new world of possibilities.

Below you’ll find 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS. These companies know how to tell a brand story that seeds desire, starts relationships, and inspires nothing short of love. Check ’em out.

Read More on HubSpot


Let’s Get SaaSsy – I’m offering a limited number of SaaS consulting engagements.

Content Marketing, Visual Communication

How to Support Your Copy with Images (Instead of Just Dropping Pics on a Page) ft. @CopyHackers

how-to-support-your-copy

Image created by Yasmine Sedky (@yazsedky).

“I want to go to there,” says Liz Lemon.

She’s just watched a sexily rumpled John Hamm walk out of the kitchen only to tell her:

Now that’s an image that inspires action, amiright?

We see.

We want.

We make happen.

The connection between sight and longing is visceral, primal – not to be ignored.

Except here’s the thing: most of us content creators do ignore it. In an effort to draw a prospect in with our words, copywriters may dismiss the power of images. Or, at best, we may find ourselves using them as meek supporting characters to the textual stars of our shows.

But images are far too powerful to be relegated to the backgrounds.

And words with images? You put the right ones together and you not only get momentum – you could start a movement. Says science.

Read More on CopyHackers


Let’s Get SaaSsy – I’m offering a limited number of SaaS consulting engagements.