There is a lot of information on defining your ideal customer, but most of it isn’t written for you. It’s written for software-as-a-service companies, or startups, or both. And while e-commerce can benefit from many of the same best-practices, some of the information written in those articles just doesn’t apply.
This article is written just for you, and it’s all about how to define, find, and attract your ideal e-commerce customer.
First, my definition of an ideal customer:
An ideal customer is someone who has a problem you are uniquely equipped to solve, who is willing, able and happy to pay for that solution, and who is delighted to have found you.
And they shouldn’t drive you nuts (nobody says this, but it’s important – ideal customers are not the ones who take up all of your customer service agents’ time, return more products than they buy, and complain about you on social media). Nobody needs that.
This is why I included the “delighted” clause; people who are delighted to find you genuinely appreciate what you have to offer. They’ll be more inclined to become loyal customers, make repeat purchases, and recommend you to their friends, which are vital elements to any growth strategy.
How do you find these ideal clients?