The most inspiring, forward-thinking educators and marketers may have different goals, but I see a future in which their methods converge. Education is evolving right alongside our ideas of how to deliver what people want in the ways they need. And, just as educators learn how to teach their students, marketers can use the same techniques to reach their audiences.
Two thought-leaders in education right now are Salman Kahn and Sir Ken Robinson. They both argue that education works better when it’s interactive and individualized – much like marketing.