Customer Success, Metrics

Give Churn the Old Heave-Ho With These Data-Driven Hacks ft. @ChartMogul

Customer Churn

“Heave”

“Boil”

“Swirl”

“Toss”

“Seethe”

These are not the words you want to use to describe your clients’ reactions to your SaaS product – and they are all synonyms for “Churn.” Of all of these unsettling terms, I think churn is the worst. Churn is what happens when you’ve built up your hopes and dashed them on the rocks of poor management and failure to meet expectations. And, reducing (dare I say, eliminating?) churn should be the goal of every growing subscription-based company.

Read more on ChartMogul


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