Emails rarely inspire awe. Typically, the responses they elicit are more akin to, “Ack! Not another email from that company. Off to spam you go!”
Some companies, however, are completely reimagining what email marketing can do and what it should be about. These companies don’t believe email marketing is about direct sales; rather, it’s about delivering value that’s relevant, consistent, useful, timely, and personal. Basically, these brands are writing emails you actually want to read.
It sounds like something that should be simple to pull off, but it’s not.
In this post, I’ve rounded up the companies that have impressed me the most with their email marketing tactics, and identified what makes each tactic work.