Gathering the wrong data can spell DEATH for your product. Sounds dire, doesn’t it? Just the kind of overblown shock tactic I usually do not recommend. Andrew Chen (Uber) shed some light on the Product Death Cycle, and it is very real. If your product is inexplicably dying out from under you, there’s good news: You just might be able to bring it back to life.
The cycle begins with well-intentioned entrepreneurs gathering the kind of qualitative data that is downright toxic to businesses. We’ll give you some tips on how to avoid falling into the Product Death Cycle trap, and how to claw your way back out if you already have.