“I want to go to there,” says Liz Lemon.
She’s just watched a sexily rumpled John Hamm walk out of the kitchen only to tell her:
Now that’s an image that inspires action, amiright?
We make happen.
The connection between sight and longing is visceral, primal – not to be ignored.
Except here’s the thing: most of us content creators do ignore it. In an effort to draw a prospect in with our words, copywriters may dismiss the power of images. Or, at best, we may find ourselves using them as meek supporting characters to the textual stars of our shows.
But images are far too powerful to be relegated to the backgrounds.
And words with images? You put the right ones together and you not only get momentum – you could start a movement. Says science.