Content Marketing, Customer Success, Podcasts, Product Management, SaaS

Podcast: Aligning Content and Product to Empower Your Teams and Customers

99% of the time, success isn’t found within your product – it’s outside in the real world.

Listen in to learn all about:

  • Why aligning content marketing and product management matters for the health and longevity of a SaaS business
  • The “product death cycle
  • What defines your ideal customer and where this definition stands compared to a marketing persona
  • The best ways to get feedback from your ideal customers and the technique of forming questions for them
  • The concept of the success gap by Lincoln Murphy and desired outcome, with examples from retail and SaaS
  • How content marketing plays a role in filling the success gap
  • The value of retaining versus acquiring new customers and why it’s okay to not know immediately who your ideal customer is
  • What it is you need to teach your customers that isn’t how to use your product
  • Why retained customers are valuable and how they lower the cost of acquiring new customers
  • How to find the language-market fit both if you’re just starting out and if you’ve been active for a while

Listen to Podcast on Marijana Kay’s site

Previous Post Next Post

You Might Also Like

No Comments

Leave a Reply