People who have helped shape how I think about Growth Marketing.
Not only are these Growth Marketers inspirational because of their contributions to online businesses, but also because of their contributions in a larger sense — they are just great people to know. I am continuously humbled by everything I’m learning from them, whether it’s about Growth Marketing or not.
1. Everette Taylor
Everette Taylor currently serves as Chief Marketing Officer for the popular e-commerce brand Sticker Mule, the maker of custom stickers for brands such as Facebook, Twitter, Microsoft, Google, Instagram, Apple, Walmart, ESPN, etc. He also recently helped launched the new brand Button Frog, the fastest and easiest way to order custom buttons/pins.
Other current projects include MilliSense, a marketing firm in which Everette founded that dedicates itself to growing companies and brands through data-driven digital marketing. Also, he partners with NFL Player Brandian Ross on the clothing Unity Over Self which raises money for children with autism.
Previously Everette was an integral member of the team that started GrowthHackers.com and served as Head of Growth. Other notable brands include United Way, Qualaroo, Hired, and celebrity author Neil Strauss.
Everette says he’s happier than ever, professionally and personally. His primary focus is continuing to push the growth of Sticker Mule and new brand Button Frog while maintaining a healthy work life balance. Diversity in the tech industry is something he’s passionate about and he plans to continue advocating on its behalf.
I see a lot of my peers wasting their primes with the wrong people. Youth is too valuable, life is too short.
— Everette Taylor (@Everette) March 25, 2014
I would love to one day be able to use my business/marketing/technology skills as a way to help others in need. — Everette Taylor (@Everette) April 15, 2014
2. Hiten Shah
He loves starting and growing businesses and is eager to help others do the same.
When you hear “I can’t” just ask “why not?” Then listen. — Hiten Shah (@hnshah) May 15, 2014
I think one of the most powerful things in the world is the fact that you can do whatever you want to do… http://t.co/Nk6xezhcVW
— Hiten Shah (@hnshah) May 14, 2014
3. Jim Gray
Jim is an engineer and data scientist, specializing in marketing automation. He provides consulting in technological marketing, the effects of UX on growth, email marketing, and integrated marketing strategies.
Print out campaign emails. Blue highlighter if it IMMEDIATELY provides value. Red highlighter if it's about what you want. Circle the CTA.
— Jim Gray (@grayj_) June 7, 2015
Protip re: the whole "watching your competitors" thing? Study their customers, not the competitors themselves.
— Jim Gray (@grayj_) March 20, 2015
4. Lincoln Murphy
He’s contributed to, written for, or been featured in Inc. Magazine, Fast Company, Sandhill.com, GrowthHacker.tv, OpenView Labs, Read Write, ChiefExecutive.net, SoftwareCEO, Venture Beat, Venture Hacks, and ZDNet.
He also keeps an up-to-date blog at Sixteen Ventures. In his free time you’ll find him enjoying yoga and bubble tea.
“just test it” is the new “I don’t know” — Lincoln Murphy (@lincolnmurphy) April 8, 2014
5. Morgan Brown
A full-stack marketer focused on growth, Morgan has spent the last 14 years building audiences for startups and brands alike on the Web.
You can follow him on Twitter, or learn more about what he does at FullStack.it.
When he’s not tied to his computer he loves spending time with his wife and two kids who he adores more than anything. In his rare spare time he loves reading and learning as much as he can.
If you’re going to offer a criticism, pair it with a potential alternative, otherwise you come off wrong—intentionally or not.
— Morgan Brown (@morganb) May 15, 2014
If you’re going to offer a criticism, pair it with a potential alternative, otherwise you come off wrong—intentionally or not. — Morgan Brown (@morganb) May 15, 2014
Passionately defending your logical fallacy doesn’t make it any less so. — Morgan Brown (@morganb) April 30, 2014
6. Kiki Schirr
Recently she’s started a series of comics on Medium, but usually her creative efforts are focused on painting or writing.
She wrote the Product Hunt Manual and is working on a second edition, and on starting her blog (eventually).
She loves meeting new people through Twitter, and thinks she has the silliest professional bio of any tweep.
Waking up an hour early to the news that I’m on the front page of Medium–I’m so happy I don’t even care that I got 3 new mosquito bites 😄😝😄
— Kiki Schirr (@KikiSchirr) June 5, 2015
7. Ryan Hoover
Ryan got his first taste of entrepreneurship as a pre-teen managing gum-ball machines at his father’s video game store.
Then he grew up, worked at a failed gaming startup after college, moved to Silicon Valley to join a 10-person team that grew to 120, and experimented with his own startup ideas along the way, one of which seems to be working.
He also writes about startups and product design with essays featured inTechCrunch, The Next Web, Forbes, and Fast Company.
— Ryan Hoover (@rrhoover) May 14, 2014
8. Sean Ellis
He coined the term “growth hacker”, and devised the startup pyramid which is widely recognized and referred to as an industry standard.
Surprised to see someone arguing that “unethical marketing” is OK: http://t.co/U0JPjHun0g
— Sean Ellis (@SeanEllis) May 5, 2014
9. Shana Carp
Shana is a product marketer specializing in products that deal with data. She has a deep love for conversion optimization techniques, and using Python as an Excel replacement.
In her spare time she likes to cook and bake.
question of the day> what startups explicitly prefer frequentist models for testing (and know about bayesian models)
— Shana Carp (@shanacarp) April 23, 2014
10. Violeta Nedkova
Violeta Nedkova likes to say she’s always hacking things. Her focus is on social media, content marketing, and community, and her blog is a plethora of topics, such as marketing, startups, and psychology.
“I am human.” is doing better than anything I ever wrote. The key is vague philosophical and short essays on the human condition. #content
— Violeta Nedkova (@V4Violetta) April 29, 2014
This might sound weird but… I LOVE snails.
— Violeta Nedkova (@V4Violetta) May 2, 2014