Have you ever revisited a book you didn’t like as a child, only to find that you love it now? Now, it says exactly what you need to hear – because you’re ready to hear it. Great content is like that. Not only does it need to be well-written, interesting and valuable, it also has to be timed just right to have the most impact. This is where the Buyer’s Journey comes into play. When you create content around each stage of the Buyer’s Journey, you increase the chances that the right information finds the right people at the right time.