Here’s a crazy statistic. On average, Twitter sees 500 million tweets per day. Out of all of the interactions people have with these tweets, 92% of them involve clicking links.
For some of us, getting in on that action feels as easy as chatting with a barista at the local coffee shop. For others, getting website traffic from Twitter may as well be alchemy. That’s okay, since it actually is possible to turn Tweets into gold. I promise.
If your target audience is on Twitter — this is the primary caveat — Twitter marketing is the best way to increase targeted traffic to your website.
The. Best. I don’t use those words lightly. There are two reasons: 1) Twitter attracts almost everybody, which makes finding a large audience for your niche (however small it is) easy; and 2) Twitter, along with helpful tools like Tribeboost, can help you find people in your audience.
The secondary caveat is this: Twitter marketing only works if you use Twitter the right way. It’s amazing to me that people are still Tweeting about what they ate for lunch in 2016. Sometimes those posts are fun, too — don’t get me wrong — but you can do better.