2015 in Articles

Here’s a roundup of the articles I published in 2015, not including Photo Friday.

Community

• The Ultimate Guide to Using Product Hunt for Your Startup (TribeBoost)
• Using User-Generated Content to Your Advantage (Convert.com)

Content Marketing

• Good Copy, Great Copy, and Copy That Converts (SEMrush)
• The Quick Guide to Mapping Content to the Buyer’s Journey (SujanPatel.com)
• Creating Content That Sells: 9 Top Lessons for a Conversion Copywriter (HubSpot)

Conversion Optimization

• Hiring For Conversion Rate Optimization (Visual Website Optimizer)
• The Quick n’ Dirty Guide to Landing Pages That Convert
  
• The Biggest Pet Peeves of CRO Experts (HubSpot)

Customer Development

• Customer Development: 4 Steps for Decreasing Churn (Conversioner)
• Two Mistakes I See SaaS Founders Make All The Time

Customer Success

• The Natural, Logical, Inescapable Way to Make Sales with Free Trials (SaaScribe)
• The Right Way to Reduce Your Churn Rate (HubSpot)
• Trying to acquire the wrong customer? (SaaScribe)
• Customer Success for Dummies – What Every SaaS Founder Should Know (SignupLab)
• 10 Ways to Grow Your SaaS with Customer Success (TribeBoost)
• Retention opportunities are hidden within the success gap. (SaaScribe)
• Customer Success by the Numbers: Using Data Science to Predict the Future
• Leverage NPS Surveys to Boost Brand Advocacy (Wootric)
• 5 Customer Success Hacks to Grow Your SaaS Biz Like Crazy (SaaScribe)
• The Tom Sawyer Method of Marketing with Brand Advocates (SaaScribe)
• Customer Success Without The SaaS (ChartMogul)
• 4 Ways Customer Success Pays for Itself – and Then Some (SaaScribe)
• How to Achieve Positive Growth with Negative Churn (ChartMogul)
• Give Churn the Old Heave-Ho With These Data-Driven Hacks (ChartMogul)
• Customer Success and The Age of the Customer
• Budgeting for Customer Success in 2015 [Video, Slides & Budget Template]
• Customer Success Creates Revenue That Won’t Quit

Diversity

• #ILookLikeAnEngineer and Ashe Dryden’s Programming Diversity
• Ladies and Gents, The Pipeline is Not The Problem (SEMrush)

Growth Marketing

• 10 Inspirational Growth Marketers
• Have you heard about the Growth Hacking skill no one’s talking about?
• 10 Growth Hacking Epiphanies From a Customer Success Genius

Marketing “In General”

• 6 Cool Company Blogs Everyone Will Enjoy Reading (HubSpot)
• 40+ SaaS, Marketing, and Growth Newsletters
• 15 Blogs I Love
• 8 Great Marketing Blogs You Probably Don’t Follow (But Should) (HubSpot)
• Practical Advice From Rand Fishkin on 9 Common Marketing Problems (HubSpot)

R

• Digging into Data with R [Includes Video]

SaaS

• What to do when your SaaS pricing is WRONG! (ChartMogul)
• Comparing SaaS Swag — What’s in your Goodie Bag?
• 10 Ways to Retain Clients and Grow Like Crazy (GetApp)
• 15 E-Books for SaaS Companies
• 40 Articles on SaaS Free Trials Distilled Down
• Stop Churn in its Tracks with 5 SaaS Retention Hacks

Search Engine Optimization (SEO)

• How to Not Embarrass Yourself With International SEO (SEMrush)

Social Media

• Nichole’s Twitter Stack

Startups

• Should you use growth tactics that don’t scale? (SEMrush)
• It’s not just about solving a problem – it’s the severity of the problem.
• All About The Crowdfunded Startup (SEMrush)
• Buffer’s Stack for Startup Success
• Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization (HubSpot)

The Future / Predictions

• Education and Marketing in the Future: What They Have in Common (SEMrush)
• From Pancakes to Transplants, 3D Printing is the Future (SEMrush)