Conversion rate optimization is all about psychology. But where psychologists are trying to figure out why people do what they do, the Conversion Rate Optimizer’s challenge is to know what stimuli will get people to take the action you want them to take. In this post we list 30 psychological CRO tests to run on your e-commerce site.
It’s not about being manipulative. That’s the dark side.
Noooo! I won’t! Even though that cookie is a really good incentive that preys upon my desire for immediate gratification (we’ll get to that later).
On the side of good: This is about showing people what they want and giving them every reason and every chance to get it. You might say it’s about helping people to achieve their goals – as much as it is about achieving yours.
The CRO also has tools and tests to know, beyond a Rorschach ink blot of a doubt, whether the psychological trigger s/he’s employed works… or doesn’t.
This is where we bring psychology and testing together, so you can try these already-proven, scientifically based psychological action triggers and see how they work on your very own e-commerce website.
For each trigger, we’ll include ideas for how to use it on your website – in your product pages, landing pages, or CTA buttons. From there, it’s up to you to A/B test these suggestions against what you currently have.