Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much. But when you load it into a responsive, proactive, customer-driven company: blast off.
The most successful companies are those that take NPS data and use it to fuel and direct their marketing methods and even product development.
But while obtaining your NPS is easy, knowing how best to use the information is anything but. Ask any rocket scientist. Many of the highest-tech rockets don’t make it to orbit; they fall ‘clunk’ on the launch mat.
To help provide some clarity, we’d like to introduce you to four companies using NPS data in very interesting ways. Check them out below.
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They/them. I am a B2B SaaS Consultant, Go-to-Market Strategist, and Product Marketer. I also teach SaaS founders how to build, engage, and grow communities around their SaaS products. I am a top 15 hunter on Product Hunt, moderator at GrowthHackers.com, and mentor at GrowthMentor. I previously worked at / was responsible for community growth at Product Hunt, Growth Hackers, Zest.is, HubSpot, and more.