Writing and designing a conversion-powerhouse of a landing page is a science – a shifty, constantly evolving science that is, frankly, hard to pin down. While trends in landing page design may change (and they do), there are a few basic tenets that the most successful ones share that can increase landing page conversions. And they’re not difficult to implement.
You can boost your conversion rates right now, just by putting these 5 basic techniques into place.
Don’t believe me?
We can test it.
Where Landing Pages Go Wrong
Landing pages go wrong primarily because people treat them like:
- They’re product descriptions (they aren’t)
- They’re blog posts (they aren’t)
- They’re white papers (they aren’t)
- They’re a diner waitress, whose personal motto is “Here’s your lunch. You’ll eat it and you’ll like it.” (they really aren’t)
A landing page is specifically designed for a marketing campaign. Its purpose is to convert leads – that’s it. One purpose, one message. Lets repeat again the purpose – increase landing page conversions.
Think I’m kidding? Landing pages with multiple offers get 266% fewer leads than single offer pages.
When to use a Landing Page
You’ll want to use a landing page (rather than a product page) for each marketing campaign you do – it’s all about getting the customer to engage with your brand.