Product Management

5 Product Management Communication Hacks to Streamline Your Crazy Job

You’re the go-to get-it-done-gal/guy, the linchpin between departments, teams, higher-ups and lower-downs. There’s a word for for what you do: everything. Or, at least it feels that way.

But you’re not far off. As product manager, you have the information everyone needs (which means they come to you when they need facts and figures), and you’re in charge of taking that information and sifting through ideas to create a real product, for real people.

Fun fact: There’s a card in Tarot called The Magician. He’s the one who takes ideas from the sky and transforms them into something tangible. You’re The Magician.

“But when you’re The Magician, ego is a no go,” says Jess Sherlock, Group Product Manager at GoSpotCheck, a Denver-based software company. “Be self-aware, be humble, be the calm in the chaos. But here’s the trick: You’re no one’s boss, and killer product managers know how to influence without authority.”

The product manager’s role is so much about effective communication—and yet those “communications” courses you took in your MBA program probably didn’t prepare you for… this.

That’s Roman Pichler’s diagram of the many responsibilities often assigned to Product Managers. Look familiar? John Cutler, Senior Product Manager at Zendesk and prolific product management writer puts it this way:

“In a lot of organizations, you’re swimming in this diagram. You’re all over the place. Especially in a smaller organization, this diagram might be your brain. . . . Product is the connective glue. They literally fill the cracks of everything.”

It’s a hard job with a lot of moving parts—but knowing a few hacks can make it easier on yourself (and everyone else).

Killer product managers know how to influence without authority. Click To Tweet

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