From Shane’s expert roundup article on 61 effective CRO tips:
“It takes a lot of data and time to craft and implement strategies to increase conversions.
We’ve made the job easier for you. We conducted research, read case studies, contacted CRO experts, and sifted through a mountain of data to find the best CRO tips to increase conversion rates.
Read on to explore our labor of love, 61 tips to increase conversion rates. It is not going to be easy, but it will be worth it.”
Here’s my tip:
Conversion rate optimization, for me, begins with a deep understanding of who your ideal customer is, what they want, and what they want to feel.
Most decisions aren’t made logically; they’re made emotionally. So it’s not about having a green CTA button versus a red CTA button or reducing your fields in opt-in forms.
CRO is about how you make the person feel through your ads, your brand, your copy, your images, the colours on your website – the entire brand experience.
The million-dollar question is: What emotion drives your clients’ decisions?