Crowdfunding is when a large number of donors contribute small amounts of money during an online fundraising campaign in order to finance a new product, project, venture, adventure or even an entire company. Crowdfunding campaigns have been used by video game companies and movie makers, toy makers and authors, and the possible uses are nearly limitless for startup companies. But you know what they say: if it were easy, everyone would be doing it.
Since major crowdfunding websites like Kickstarter launched, the crowdfunding universe has become overwhelmingly crowded, drowning out many promising projects. Competition is fierce, and even startups with great ideas for products and services people really want will find it difficult to rise above the noise.