As seen in…

Press / Features

Communities

Content Marketing

Conversion Rate Optimization (CRO)

Customer Success

Engagement

6 Customer Engagement Tips from The Experts

E-Mail Marketing

Growth Marketing / Growth Hacking

Marketing “In General”

Metrics

Expert Roundup: 13 Experts Share Their Most Important Marketing Metrics

Misc.

The 9 Best Online Collaboration Tools for Remote Workers

Product Launches:

How to Avoid Product Launch Failure

Product Management:

SaaS:

SEO:

19 Experts Share their Advice on the Best SEO and WordPress Plugins

Social Media:

Startups

Articles By Nichole Posted Elsewhere

Art & Photography

Elen sila lumenn’ omentielvo

Communities

Crush It on Product Hunt: 10 Tips to Reach a Top 10 Spot (x-posted from Autopilot)
The Ultimate Guide to Using Product Hunt for Your Startup (x-posted from TribeBoost)
How 14,500 marketers are creating the future of content consumption (x-posted from Canva)

Content Marketing / Blogging / Copywriting

5 Brands Share Their Content Marketing Process (x-posted from Content Marketing Institute)
6 Cool Company Blogs Everyone Will Enjoy Reading
10 Extremely Effective, Totally Free Content Promotion Strategies
Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More (x-posted from HubSpot)
Forget content, pro-blogging is all about networking (x-posted from Canva)
Good Copy, Great Copy, and Copy That Converts (x-posted from SEMrush)
Here’s How to Combine Storytelling and Data to Produce Persuasive Content (x-posted from Moz)
Ross Simmond’s guide to getting content noticed (x-posted from Canva)
Startup Founders, This is How to Do Content Marketing from Day 1 (x-posted from HubSpot / Think Growth)
The Power of Visual Storytelling: 15 Stunning Examples to Inspire You (x-posted from HubSpot)
The Quick Guide to Mapping Content to the Buyer’s Journey (x-posted from SujanPatel.com)
Using User-Generated Content to Your Advantage (x-posted from Convert.com)
Why weird works: copywriter Kira Hug on branding with personality (x-posted from Canva)

Conversion Rate Optimization

3 Tried and Tested Emotional Triggers that Increase Conversion Rates (x-posted from GetUplift.co)
3 Extremely Complicated Steps to a Customer Journey Map that Actually Works (x-posted from Objeqt)
5 Easy Upgrades to Increase Landing Page Conversions (x-posted from Objeqt)
5 Ways You Can Use Visual Content to Increase Conversion Rates (x-posted from HubSpot)
6 Ways to Alter Perceived Value to Improve Your CRO (x-posted from Objeqt)
30 Psychological CRO Tests to Run on Your e-Commerce Site (x-posted from Objeqt)
Buyer Personas for E-Commerce Customer Research (x-posted from Objeqt)
E-Commerce Conversion Psychology How-to Guide (x-posted from Objeqt)
E-commerce Differentiation: Stand out, sell more (x-posted from Objeqt)
Hot or Not? Check Your Images with Heat Maps (x-posted from SEMrush)
Hiring for Conversion Rate Optimization: Qualities to Look For (x-posted from Visual Website Optimizer)
How to Build a High Converting e-Commerce Checkout Flow (x-posted from Objeqt)
How to Create Images That Attract & Convince Your Target Niche (x-posted from Moz)
How to Effectively Use Images For Better Conversion (x-posted from Convert.com)
How to Support Your Copy with Images (Instead of Just Dropping Pics on a Page) (x-posted from CopyHackers)
Pricing CRO Style: Matching Price to Audience (x-posted from Objeqt)
The Biggest Pet Peeves of CRO Experts
The Quick n’ Dirty Guide to Landing Pages That Convert (x-posted from Growth.org)

Customer Experience

5 Sneaky Biases That May Affect Your Customer Insight Analysis (x-posted from Wootric)
2017 Trends in CX: Expert Advice for Marketing, Customer Success and Customer Support (x-posted from Wootric)
Blended AI Will Improve Customer Experience (CX), But Keep it Human (x-posted from Wootric)
CES: New Ways SaaS Companies are Using the Customer Effort Metric (x-posted from Wootric)
CMOs: Don’t get replaced by a growth marketer in 2018 – become one (x-posted from Wootric)
Customer Experience Quotes from Experts on the Cutting Edge (x-posted from Wootric)
Customer Feedback Survey Methods are Changing Dramatically – This is How to Keep Up (x-posted from Wootric)
8 Innovative Ways to Use CX Metrics to Create Unbeatable Customer Experience (x-posted from Wootric)
Don’t Underestimate the Power of Emotion to Drive Customer Loyalty (x-posted from Wootric)
Soft skills are real skills – in CX, you need these ten (x-posted from Wootric)
Tips on Improving Customer Experience from Six CX Experts (x-posted from Wootric)
The Customer Journey Mapping Guide to Getting Started (x-posted from Wootric)
The Loyalty Metric: A Brief History of Net Promoter Score and How to Use it in Practice Today (x-posted from Wootric)
There is a Correlation between CX and Revenue Growth – and Here’s the Data to Back It Up (x-posted from Wootric)

Customer Service / Support

Use Real Emotion with Artificial Intelligence for Positive Customer Experiences – (x-posted from Freshdesk)
Customer Service Psychology 101 – 6 Powerful Principles (x-posted from UserLike)

Customer Success

4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data (x-posted from HubSpot)
5 Customer Success Hacks to Grow Your SaaS Biz Like Crazy (x-posted from SaaScribe)
10 Ways to Grow Your SaaS Business with Customer Success (x-posted from TribeBoost)
11 Winning Retention Tactics from 11 Remarkable Marketers (x-posted from Autopilot)
11 Ways to Check Customer Fit for Customer Success (x-posted from Appcues)
25 Tools to Integrate Customer Success into Your Business (x-posted from Segment)
40 Articles on SaaS Free Trials Distilled Down (x-posted from Growth.org)
An Early Customer Thinks They’ve “Outgrown” Your Product: A Customer Success Close-Call (x-posted from Wootric)
Budgeting for Customer Success in 2015 (x-posted from Growth.org)
Customer Success Analyst: When to Hire Someone Dedicated to the Data (x-posted from Wootric)
Customer Success Operations Manager: Does Your Team Need One? (x-posted from Wootric)
Customer Success Managers: Prove Your Worth and Get a Raise with Leading Indicators (x-posted from Wootric)
Top 10 Myths about Customer Success — Busted! (x-posted from Wootric)
Customer Success Without the SaaS (x-posted from ChartMogul)
Give Churn The Old Heave-Ho With These Data-Driven Hacks (x-posted from ChartMogul)
How to Achieve Positive Growth with Negative Churn (x-posted from ChartMogul)
How to Become Customer-Centric like Trunk Club, Invision & Atlassian (x-posted from Segment)
How to Create Customer-Centric (Not Product-Centric) User Onboarding Flows ft. @Appcues (x-posted from Appcues)
Defining Your Ideal Customer in e-Commerce (x-posted from Objeqt)
Here’s How to Create Original Images That Boost Conversions (x-posted from Moz)
How to Start a Customer Success Program from Scratch (x-posted from Wootric)
“I Almost Lost a Customer When Our Champion Left”: A Customer Success Story from Zuora (x-posted from Wootric)
Learning from Customer Success Failure: “It was like a Gut-Punch — No Warning” (x-posted from Wootric)
Leverage NPS Surveys to Build Brand Advocacy (x-posted from Wootric)
Retention Opportunities are Hidden Within the Success Gap (x-posted from SaaScribe)
Stop Churn in its Tracks with 5 SaaS Retention Hacks
The Real Pros and Cons of Net Promoter Score (x-posted from Wootric)
The Right Way to Reduce Your Churn Rate
The Tom Sawyer Method of Marketing with Brand Advocates
Trying to acquire the wrong customer? (x-posted from SaaScribe)
Words Are Awkward — Respond Faster, Visually, Without Typing a Word of Text (x-posted from SaaScribe)
What To Do After You Close The Sale: Why Acquisition Is Good, But Retention Pays Better (x-posted from Drift)
Why Setting Expectations is a Customer Success Must (x-posted from Wootric)
Why the Customer Success Manager is the Product Manager’s New BFF (x-posted from Wootric)

Data Science

Digging into Data with R (x-posted from Growth.org)

Diversity

Ladies and Gents, The Pipeline is Not The Problem #WomeninTech (x-posted from SEMrush)

Email Marketing

Here’s How Brands Execute Truly Awesome Tactics for Email Marketing (x-posted from Moz)
Here’s How GIFs Can Fire up Your Brand’s Email Open Rates (x-posted from Moz)

Growth Marketing / Growth Hacking

1o Ways to Retain Clients and Grow Like Crazy (x-posted from GetApp)
10 Growth Hacking Epiphanies from a Customer Success Genius
Have you heard about the Growth Hacking Skill No One’s Talking About? (x-posted from Growth.org)
Should You Use Growth Tactics That Don’t Scale? (x-posted from SEMrush)
The Core Principles of Growth Hackers
Ten Inspirational Growth Hackers in 2014
Turning Customer Feedback into Growth (x-posted from Growth.org)

Marketing “In General”

8 Great Marketing Blogs You Probably Don’t Follow (But Should)
Education and Marketing in the Future: What They Have in Common (x-posted from SEMrush)
Practical Advice From Rand Fishkin on 9 Common Marketing Problems
The Inbound Marketer’s Inbox (x-posted from Growth.org)

Misc.

From Pancakes to Transplants, 3D Printing is The Future (x-posted from SEMrush)
No, I Won’t Be Coming to Your Conference: OCD as a Woman in Tech (x-posted from Model View Culture)

Pricing

What to do when your SaaS pricing is WRONG! (x-posted from ChartMogul)

Productivity

Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization

Product Management

5 Product Management Communication Hacks to Streamline Your Crazy Job (x-posted from InVision)
9 Empathy Exercises that Help Product Teams Improve CX (x-posted from Wootric)
Better Product Strategy Meetings in 5 Steps (x-posted from ProductPlan)
Product Managers: Don’t just Build Products – Build Bridges (x-posted from Mind The Product)
Product Managers: Why You Should Include Customer Success Milestones In Your User Flows (x-posted from Wootric)
Product Managers: Use Design Thinking to Beat the ‘Feature Factory’ (x-posted from Digital Surgeons)

Search Engine Optimization (SEO)

How to Not Embarrass Yourself with International SEO (x-posted from SEMrush)
The Link-Building Strategy that Makes You the Authority (x-posted from Social Media Today)

Social Media

10 tips to building your community and business at the same time (x-posted from Canva)
Building an events business with the help of reality TV and visual marketing (x-posted from Canva)
Flowering Instagram, Martha Stewart and the world (x-posted from Canva)
How a love for parties helped Jessica Lighter find her calling (x-posted from Canva)
How one event designer used styled shoots to establish her blog and connect with national brands (x-posted from Canva)
How one event planner uses lifestyle photography to promote her work (x-posted from Canva)
Qchat: How to run a successful product launch on social media
Truly Awesome Tactics to Gain Traffic from Twitter (x-posted from Moz)

Startups

All About the Crowdfunded Startup (x-posted from SEMrush)

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