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Acquisition

Acquisition, Customer Experience, Emotion, Human-to-Human (H2H), Product Management, Products, Retention, SaaS

9 Empathy Exercises that Help Product Teams Improve CX

9 Empathy Exercises for Product Managers

What is empathy?

Empathy is the ability to understand and share the feelings of another. For Product Managers looking to improve customer experience (CX), that definition translates to doing more than understanding the user’s pain points, but also looking at the emotional landscape of what it’s like to use the product – when it is working, and when it isn’t working.

Empathetic Product Managers ask themselves:

    • How does using the product make the customer feel?
    • How does the customer want to feel when using your product? What would be the best possible emotional outcome for them?
    • How do I ensure the product developers understand and take the customers’ needs into consideration in their process?

The answers to those questions affect every facet of business, from acquisition to retention. It’s how, through CX, you can generate rapid growth through word-of-mouth recommendations, and sustain your success with customers who never want to leave.

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💗 Check out Nichole’s Services for SaaS startups 💗

Acquisition, SaaS

Growth Channels to Acquire SaaS Customers [Webinar Recording]

Freshsales CRM partnered with Nichole Elizabeth for a webinar on “Growth Channels to Acquire SaaS Customers” on April 10, 2018. In this webinar, Nichole talks about:

  • Different growth channels to acquire SaaS customers
  • Developing a compelling value proposition
  • Identifying quick wins and long-term channels for growth

Watch Webinar Recording on FreshChat
💗 Check out Nichole’s Services for SaaS startups 💗