“Today I’m joined by my guest Nichole Elizabeth DeMeré, an esteemed SaaS consultant, customer service evangelist, writer and community moderator. Her work has been featured in leading industry media such as HubSpot, Moz, Copy Hackers, Forbes, Canva and more.
Nichole is going to walk us through the four things you need to do before you can start marketing your startup or new business. Founders tend to skip the basics of marketing foundations, and this crucial step can make or break your business. Listen in for Nichole’s four most important pre-marketing initiatives that you need to know for your startup or to refresh the marketing of an existing business.”
Topics discussed in this episode:
Transcript on Everyone Hates Marketers
- The importance of marketing foundations
- Growth hacking pitfalls
- Customer development work
- Resources to identify ideal customers
- Creating your first value proposition
- Filling success gaps
- Recommended reading
I was absolutely honored to be on Forget The Funnel, with hosts Georgiana Laudi and Claire Suellentrop to discuss four steps to align content marketing and product management.
Check out the video replay for the 30-minute workshop.