Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. In fact, wine bars in ancient Rome used to hang bunches of vine leaves outside their door as a nod to the God of Wine, Bacchus. And when weather conditions left them with a short supply of vine leaves, barkeeps turned to bushes — inns called Bush, or Bull & Bush, still exist today.
But others didn’t even have that. They had to get artistic. And with a largely illiterate population, pictorial signs were the only logical advertising choice.
Visual storytelling — or passing on a lot of information through a relatively simple visual aid — has been a cornerstone of marketing for thousands of years. I’d like to say we’ve come a long way, but really? What worked then works now: We see what we want and we’re driven to buy it.
Perhaps, if anything has changed, it’s what we want from life. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” but also lead the consumer into a whole new world of possibilities.
Below you’ll find 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS. These companies know how to tell a brand story that seeds desire, starts relationships, and inspires nothing short of love. Check ’em out.