What is “Growth Marketing” and why should CMOs be gunning for a job title change in 2018? It’s not just a shift in nomenclature, it’s filling an important success gap for both companies and consumers. In short – growth marketing is the future. Those who adapt fastest will be poised to succeed, while those who don’t may find their jobs on the line. The stakes are high.
Why the shift? It all hinges upon Customer Experience (CX).
According to a recent report, Forrester predicts:
“30% of companies will see further declines in CX quality and lose a point of growth” in 2018.
Do you smell blood in the water? Because we do. When growth slows, CEOs look to CMOs to fix it – and if they can’t, they’ll find someone who can: A Growth Marketer.