Customer Success has sparked the attention of software-as-a-service businesses in recent years as a way to ensure renewed subscriptions and sustainable growth.
After all, when you have a subscription-based business in which customers can leave any time, extending the lifetime value of current customers becomes of paramount importance. You’d go broke without it.
But non-SaaS companies are jumping on board the Customer Success train too.
Any B2B or B2C company, and any product or service-based business, can benefit from Customer Success.
“Customer success is about more than delivering service or support. It’s about having real-time visibility into the issues customers are facing and finding smarter ways to manage those issues.”