It’s an exciting time to be a content marketer. But it’s also a challenging time.
As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. And few things have the power to cut through this noise like data storytelling.
Combining the visual appeal of images with the trust engendered by raw data, data storytelling is a force to be reckoned with. Marketers are using data storytelling to support every part of the buyer’s journey, from attraction and consideration to conversion and delight. What better content to offer a consideration-stage buyer than a comparison chart between your services and your competition’s?
Not a data analyst? No worries. Check out the list of tools below. From data collection to design, this roundup of resources is designed to make it easy for anyone to get started with data storytelling.