While it’s not a universal experience (and very much depends on company culture), some designers in corporate environments have restraints put on their creative expression. Those might be physical restraints, like rules against whiteboards and Post-it notes out in the open, or ideological restraints that stop the creative process in its tracks.
Maybe you work in a creative utopia, or maybe you don’t.
But creativity is delicate. It needs room to grow and a nurturing environment to bear fruit.
So we’re dedicating this post to finding ways to establish safe spaces for creativity—and creatives—to thrive in corporate settings.
Physical “safe space” for design
“GlaxoSmithKline, the global pharmaceutical giant, thinks it has found the cure for the drab, inefficient office: fluid spaces where you do what the moment requires, alone or in groups, moving throughout the day. Each employee has a laptop with a built-in “soft phone,” a locker for personal possessions, and maybe one file drawer. That’s it. Even US head Deirdre Connelly doesn’t have an office.” – Inside the New Deskless Office by Frederick E. Allen, Forbes, July 2012
New trends in office design and space usage have cut down on clutter, and often even personal space. Shared workspaces and “hot-desking,” where employees move from desk to desk as needed, might minimize the expense of square footage, but it does come with other costs.
You can’t make, or leave, “messes.”
But designers need room—and possibly rooms—to create. To put their ideas out there and see how, or if, they work together.
Designate a physical space that allows you and your team to make a mess. Click To Tweet
“Forty-eight research subjects came individually to our laboratory, again assigned to messy or tidy rooms. This time, we told subjects to imagine that a Ping-Pong ball factory needed to think of new uses for Ping-Pong balls, and to write down as many ideas as they could. We had independent judges rate the subjects’ answers for degree of creativity, which can be done reliably. Answers rated low in creativity included using Ping-Pong balls for beer pong (a party game that in fact uses Ping-Pong balls, hence the low rating on innovation). Answers rated high in creativity included using Ping-Pong balls as ice cube trays, and attaching them to chair legs to protect floors.
When we analyzed the responses, we found that the subjects in both types of rooms came up with about the same number of ideas, which meant they put about the same effort into the task. Nonetheless, the messy room subjects were more creative, as we expected. Not only were their ideas 28 percent more creative on average, but when we analyzed the ideas that judges scored as “highly creative,” we found a remarkable boost from being in the messy room — these subjects came up with almost five times the number of highly creative responses as did their tidy-room counterparts.”