By now, most companies know enough about data-driven marketing to ask for it. They want real numbers backing every decision, and marketers have narrowed down the “intangibles” by finding new ways to measure nearly everything. Have we entered a Golden Age of personalized marketing? Perhaps. One thing we know for sure: Conversion Rate Optimization is poised to become a highly valued, integral part of the digital marketing landscape.
If you want to be part of this up-and-coming specialization or are planning to hire for Conversion Rate Optimization, here’s how a Conversion Rate Optimization specialist should be like.