Twinkle Twinkle Little Party is a party blog that works with brands like Starbucks and TinyPrints, and has been featured on Style Me Pretty and 100 Layer Cake (to name but two). Blogger Andressa Hara’s secrets to success leverage social media and her own stunning styled shoots.
Bloggers who make a living from their blogs walk a delicate line between delivering engaging, original content to their audiences – and serving their advertisers. Go too far in one direction, and you look like a shill. Go too far the other way, and you’re back to applying for a 9-to-5 job.
Andressa Hara has successfully transitioned from event planner to event designer and full-time blogger at Twinkle Twinkle Little Party (TTLP). If you’ve ever tried to pay bills by blogging, you’ll understand just what a challenging transition that is. But it’s one she felt compelled to make in order to fulfill her creative vision.
“When I was building my event planning portfolio, I used to invite several vendors to collaborate with me. They would provide all the party décor and food necessary for the shoot, and I’d use a photographer as well.”
For Andressa, that was giving over a lot of creative control. Each styled shoot was the result of the team’s vision, rather than her own.
I found that I am happiest when I plan, design and execute my own vision from beginning to end. So I chose to rebrand from being an event planner to being a brand stylist only.
“Once I rebranded and became a party stylist/blogger, I was able to establish my own style and stick with it. I started to incorporate more DIY ideas rather than having vendors to provide everything. I also started to take my own pictures.
“Now I create content that is easy to recreate: parties my audience can get ideas from to host their own events rather than hiring someone to do it for them.” Andressa says that producing styled shoots for her readers has become her biggest passion, and her strongest content for building her business and brand.
When she agrees to a brand partnership, her audience – real people planning real parties – come first. If what she does helps them to throw an unforgettable, joyful event, she’s done her job well.
“When a brand contacts TTLP to promote a new product they are launching, we will only work on the campaign if the product is a good fit for our blog. Since TTLP is a party blog, I will only promote products that can be easily incorporated into celebrations.”
Her work has been featured on Style Me Pretty, Oh Lovely Day, 100 Layer Cake and Hostess with the Mostess, as well as nationwide magazines and brands like Coca-Cola, Starbucks, Nestle, Kate Aspen, Tiny Prints and Shutterfly.
Andressa’s blog, Twinkle Twinkle Little Party Magazine and an Etsy store work together like gears in an engine to support and promote each other. But none of these became successful overnight.