Content Marketing, Conversion Rate Optimization, Visual Communication

How to Effectively Use Images For Better Conversion by @NikkiElizDeMere

howtouseimages

Image created by Yasmine Sedky (@yazsedky).

There’s a boring definition of conversion, but I prefer to simplify it down to monkeys.

Monkey see. Monkey do.

The “do” is the conversion. But the magic is in the “see.” What does a monkey — or person — see that spurs them into doing? And what gets in the way between the “see” and the “do” that makes “doing” less likely?

Using images to improve conversion rates requires answering those two questions. Essentially, you need an image that creates a desire to take action and reduces any friction.

Read More on Convert.com


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