I joined Quuu to co-host a Twitter chat about running successful product launches on social media.
They rounded up the highlights…
Q1 How should you use social media in your product launch?
Our Qchatters all pointed out that social media is key for building awareness around your new product:
“I don’t know if I’m being too obvious here… but awareness! Let your followers know that you have a product coming out.” — Ruben Richardson
“I think social media is a great way to build awareness for a product, you can tease information and build anticipation.” — Georgia Burgoyne
“If it is a launch the part of the funnel is probably awareness. Paid social is key for targeting, especially if it is not a mass market launch. Influencers may also be effective if they are strategically used.” — Brandi Rand
It’s really important to leverage your network:
“A community is one of the most important ways to build and launch a new idea. People are power!” — Daniel Kempe
“You want to reach out to your network and let them know way in advance to see how they can help support you.” — Nichole Elizabeth DeMeré
“Find influencers & engage. Build anticipation with a countdown. Include any reputable names you can for social proof — customers, partners, as seen on, etc. What Nichole did with the Hotjar podcast launch was a great example.” — Nicki Laycoax
Nichole also shared some tips on what not to do:
“Don’t spam people. Mass-tweeting/emailing people unsolicited, asking for feedback or upvotes, even if they’ve upvoted similar products in the past isn’t effective. If your timeline is filled with dozens of identical messages, you’re spamming. Be authentic.
“If you’re launching on Product Hunt, do not ask for upvotes anywhere. Feel free to ask for feedback, but asking for upvotes is a big no-no. People should upvote the product because they like it, not because they’re peer pressured into doing so.
“If you’re launching on Product Hunt, link directly to your product page. Linking to “http://producthunt.com” only makes it harder for people to find you and doesn’t have any effect on the algorithm.
“Tools like Thunderclap that shout about your launch are notoriously ineffective — it comes across as spammy, and the super secret algorithm for Product Hunt doesn’t like spammy.”
I offer consulting and promotion for product launches. Please contact me if you are interested in working with me.