Curation, Social Media, Tools

Twitter Stack Used by @NikkiElizDeMere


Image created by Yasmine Sedky (@yazsedky).

I have almost 60,000 followers on Twitter (as of February 2017), and while that might not be Lana Del Rey numbers (she’s in the millions), it’s enough for people to ask me which tools I use to manage my Twitter account. If you’re into Growth Marketing or Customer Success, and want to meet other people in your industry, find mentors, market your products and services, or just want in on the conversation, here’s how I do all that and more.

Grow with TribeBoost and FollowerWonk

TribeBoost helps you increase your Twitter followers by monitoring real-time hashtags and keywords that specifically relate to your niche. Then they go one step further by looking at biographical data, location and influence, and automatically follow the most promising leads. You know how it works – to gain followers, first you must follow. What I love about TribeBoost is that it doesn’t unfollow users who follow you back.

FollowerWonk lets me look at who my followers are, where they are, and what they’re talking about, which means I can find people with common interests that much faster. Hey, we might have even met that way.

Automate Twitter with Buffer and IFTTT (or Zapier)

I use Buffer to schedule my Tweets in advance, Start A FIRE to promote my brand and content, and IFTTT to, well… this takes some explaining. IFTTT is a semiacronym for “if this, then that.” You enter an if-then statement, like “If new Twitter follower, then send LinkedIn invitation.” It’s really amazing and can be used for everything from social media to getting alerts on your phone when the book you’ve been waiting for finally hits Kindle. Well worth your time to investigate its possibilities.

Chat with TweetChat and HashTracking

All the best conversations are happening in Twitter these days. It’s the best way to reach other people in your industry, like mentors, bloggers and thought-leaders. TweetChat makes it easy to chat by letting you just enter in a hashtag to follow a conversation. From there, you can save your favorite conversations on FavePages (sorted by date and hashtag) and even share FavePage Stories – all the Tweets in a conversation, curated by you (i.e. you can hide and re-order Tweets as needed).

HashTracking literally optimizes your conversation by telling you stats on the hashtag being used, lists of contributors and influencers, and giving you the ability to create shareable HashTracks™ infographics.

Make it Pretty with Canva and Pablo

I remember the days when 140-characters was all you got – now we’ve got a thousand words we have to come up with! In pictures, I mean. I use Canva and Pablo to create quick images that gain a little more attention for my Tweets.

Share Faster with Pullquote

Pullquote makes it easy for me to Tweet quotes or images from articles I find online. Just highlight the quote, select Tweet from the menu that pops up, enter your thought, tag it, and it’s Tweeted. A content curator’s dream.

Yes, I love my tools, but their sole purpose is this: To make it easier for me to share really interesting, useful content with you. That said, the one thing that I think you should never automate is engagement (I hate automated DMs), but everything else is fair game.

What are your favorite tools? Leave a comment and let me know.

Let’s Get SaaSsy – I’m offering a limited number of SaaS consulting engagements.

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  • Reply Jacob June 15, 2015 at 2:18 am

    Nichole, Thanks for sharing your stack. Swayy was a new one for me. I like what it offers but wish it updated a little more frequently. You might check out as another way to break the 140 character limit. I just wrapped up v1 this week and would love your feedback.

  • Reply Yael Kochman June 15, 2015 at 9:41 am

    Great post Nicole. Agree on the never automate engagement tip. It’s always annoying to get a DM which is obviously automated and impersonal.
    Great selection of tools, I use most of them myself. I would add 2 more tools:
    Oktopost ( to create social media marketing campaigns that are auto-posted in a specified time range, and Roojoom ( to share multiple pieces of content in a single tweet (disclaimer: I work for Roojoom).

  • Reply Peter June 15, 2015 at 12:36 pm

    It would be great if you could indicate what the pricing model is for each tool. At a minimum if there is a trial version or a free version for nonprofits. Thanks!

    • Reply nichole June 15, 2015 at 12:49 pm

      Absolutely! I noticed that someone created and shared a related spreadsheet on Twitter. I’ll go back and add those details. That said, though, I don’t pay the full price or don’t pay for some of these tools as I was able to find deals when they were offered. Also, it really comes down to your ROI. I use them to find clients so they have a high ROI for me.

  • Reply Sumit Sharma June 16, 2015 at 1:54 am

    Great Post Nichole, with excellent info. of automation and image creation tools for Twitter!

    Thanks for sharing 🙂

  • Reply Kevin Strasser June 26, 2015 at 2:56 am

    Thank you so much for mentioning TribeBoost Nichole…

    I am so lucky to get to work with amazing, inspiring, and forward-thinking clients like yourself.

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