99% of the time, success isn’t found within your product – it’s outside in the real world.
Listen in to learn all about:
- Why aligning content marketing and product management matters for the health and longevity of a SaaS business
- The “product death cycle“
- What defines your ideal customer and where this definition stands compared to a marketing persona
- The best ways to get feedback from your ideal customers and the technique of forming questions for them
- The concept of the success gap by Lincoln Murphy and desired outcome, with examples from retail and SaaS
- How content marketing plays a role in filling the success gap
- The value of retaining versus acquiring new customers and why it’s okay to not know immediately who your ideal customer is
- What it is you need to teach your customers that isn’t how to use your product
- Why retained customers are valuable and how they lower the cost of acquiring new customers
- How to find the language-market fit both if you’re just starting out and if you’ve been active for a while
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