Content Marketing

Ross Simmond’s guide to getting content noticed (ft. @TheCoolestCool)

Digital marketing strategist and entrepreneur Ross Simmonds explains how to use content to rise above the competition, deliver tangible results, go viral (even if your industry is boring), and impact the world in a larger, positive way.

It’s safe to say Ross Simmonds does not sleep.

Ross runs three businesses, all of which are related to content. There’s Foundation Marketing, a consulting business for B2B brands that creates and implements content strategies. Then there’s Hustle & Grind, an e-commerce business selling T-shirts, art, coffee mugs and even coffee grinds, all targeted at a thriving community of more than 100,000 entrepreneurial followers on Instagram. And then there’s GetCrate.co, a content curation and social media management service Ross co-founded that delivers relevant articles primed and ready for social sharing.

And we’re not even counting RossSimmonds.com – Ross’s personal website and blog where he shares insights on marketing, entrepreneurship, and cold, hard hustling. He’s like a machine that turns caffeine into content, and content into profit.

He’s come a long way from a self professed “geek playing video games,” who went to university and paid more attention to his fantasy football blog than Shakespeare.

“In my English classes, I’d write about what was happening in sports—on my fantasy football blog. That got on the radar of some significant media outlets. All of a sudden, I was reaching thousands of people all over the world, giving advice on fantasy football when I was 19 and 20. I was writing content every day, paying for a chunk of my tuition that way, and it taught me how to sell products and ad space.”

But then his grades dropped, and Ross’s mom was having none of it.

“My mom made me shut down my blog.”

This turned into a silver lining, inspiring Ross to shift his focus to “marketing and blogging about marketing. And that took off and became my career.”

In this interview, Ross talks about the business side of content, how to use it to rise above the competition, deliver tangible results, go viral (even if your industry is boring), and impact the world in a larger, positive way.

You might need to refill your coffee mug before reading on…

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