If that was the challenge, could you do it? Would you even know where to start? And could you keep your momentum up the whole way, positive that you’re making the best possible choices?
Well, if you can — then you should be teaching this Mastermind instead of me! (Seriously, hit me up on Twitter, I’d love for you to be a workshop teacher for future masterminds).
But for everyone else, getting your product from that hazy, aspirational, trying-to-do-everything-at-once pre-launch place all the way through the nitty-gritty groundwork that leads to growth…
The kind of growth companies like Drift, Hotjar, AutoPilot and InVision have had…
(And yes, I’m name-dropping those companies for a reason — I’ve worked with all of them.)
It’s hard! Hard to do on your own, hard to prioritize, hard to know what will work (and what to do when it doesn’t work).
And when you actually do start to grow, it gets harder.
And more confusing. And more expensive, and time-consuming, and soon your entire world is your startup and its crumbling under the pressure…
Successful SaaS startup founders either have experienced a lot of failure already, or they had help. And help is what I’m offering with the Customer Obsession Mastermind, which I’m co-hosting with Marketer / Brander / Copywriter / Story-teller extraordinaire, Alaura Weaver.
In six months, starting January 2019, we’re taking a select group of SaaS founders through everything — EVERYTHING- they need to:
- Develop a product customers will love (product-market fit!)
- Successfully launch that product and bring it to market
- Create a sales funnel that works, supported by marketing that speaks to your ideal customers
- Build in Customer Success measures from the start to generate retention and referrals
- Lay the foundation for a strong business that keeps getting better
Sure, there are books that tell you how to do all of these things (I’ve read them, they’ve got great ideas). But no book will say “normally this is what people do, but in your situation, you should try this…”
And that’s where a Mastermind group led by consultants top SaaS companies hire to help them grow comes in handy.
If you’re wondering “Okay, Nichole — what qualifies you to lead a Mastermind?”
Here are my bona fides:
I am a SaaS Growth Consultant and Customer Success Evangelist. I’ve been working with communities and top startups for more than 10 years (like Segment, Hotjar, Copy Hackers, Autopilot, Vervoe, Wootric, Appcues, InVision, HubSpot, Drift, ChartMogul, Notion, Product Plan, Growth Hackers, Product Hunt… you get the idea), and — outside of these startups — I’ve seen too many early-stage SaaS startups fail for entirely avoidable reasons. Mostly regarding language-market fit and customer success. Which is why this Mastermind is “customer-obsessed,” because your success begins and ends with their success.
Alaura Weaver and I are hand-selecting each member of the group right now — and if you want in, apply NOW! These slots are filling up fast, not everyone who applies will be accepted, because we only want serious SaaS founders who can commit to quite a lot of work.
Yeah, this isn’t one of those Mastermind groups where you just talk at each other once a month, and maybe do a little homework in your spare time. Make a vision board or something.
We push you to succeed. We give you real tasks and deadlines (and a LOT of support!) that you have to do because your business depends on it.
Going from scattered to growth in sixmonths is a big promise, and we aim to keep it.
Read more about our Customer Obsession Mastermind for SaaS Founders.