Last week, my friend received a charming hand-written note from a monthly wine club she recently joined. It was addressed by hand, the welcome note was written by her personal “wine concierge,” and it contained four $30 Off coupons to give to friends.
But what impressed me (and my friend, since she’s a copywriter) is the words in that handwritten note.
“We are a new company and growing fast.”
“Please help us continue to grow by sharing these referral cards with friends – you’ll earn free vino if they join.”
With that simple call-to-action asking the recipient to share the referral cards with friends (for free wine – who doesn’t love that?), Bright Cellars delivered a customer development tactic that may not scale, but will definitely help them grow.