Churn is what you don’t want. It’s customers leaving you. Saying yes, then saying “Ah, changed my mind.” It’s the breakup we don’t see coming (if only we’d seen the signs sooner!), and it not only hurts our egos, it hurts our businesses.
But simply saying “churn is when customers leave” oversimplifies the situation. If we examine the timing and causes of churn, we can come up with solutions that can stop churn in its tracks (and even reverse it).
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They/them. I am a B2B SaaS Consultant, Go-to-Market Strategist, and Product Marketer. I also teach SaaS founders how to build, engage, and grow communities around their SaaS products. I am a top 15 hunter on Product Hunt, moderator at GrowthHackers.com, and mentor at GrowthMentor. I previously worked at / was responsible for community growth at Product Hunt, Growth Hackers, Zest.is, HubSpot, and more.