Content Marketing, Search Engine Optimization

The Link-Building Strategy that Makes You the Authority

To boost the search performance of your website and content, you need a strategy

By strategy, I do not mean:

  • Link farms
  • Keywords stuffing
  • Buying links
  • SEO squatting
  • Creating social media accounts for your pets so you can generate social search links back to your website.

Yes, that last one is a real ‘Grey-hat’ SEO technique, and not one I would recommend, no matter how much you love your cats (or how much your cats love your products).

With every algorithm change Google introduces, it becomes harder and harder to ‘game’ the system. So why try? It’s a good system, designed to bring relevant search results to people who need them.

Isn’t that what we’re all trying to do here? Bring your solution to the people who need it?

But you might think that, unless you smudge a few ethical lines, you can’t get ahead of the people who do. There is a better way. But, it’s going to take some major reorganization of your content.

The technique is referred to as ‘Topic Clustering’ or ‘Pillar pages’.

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