Some customers are past saving. They’ve made their decision to leave, and they’ll be out just as soon as they can find the “cancel” button.
Of course you don’t want them to leave — nor do you want more customers following suit.
To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? And once they’re at that point, is there anything you can do to save the account?
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They/them. I am a B2B SaaS Consultant, Go-to-Market Strategist, and Product Marketer. I also teach SaaS founders how to build, engage, and grow communities around their SaaS products. I am a top 15 hunter on Product Hunt, moderator at GrowthHackers.com, and mentor at GrowthMentor. I previously worked at / was responsible for community growth at Product Hunt, Growth Hackers, Zest.is, HubSpot, and more.