User-generated content, whether in the form of reviews (on Yelp or Amazon, Ask Me Anything sessions on Twitter or Inbound.org, Forum Q&As or testimonials), can be among the best resources at your disposal as a marketer or business owner. Best of all, you don’t have to write the content yourself – users already have, and they likely said it better than you ever could! But employing user-generated content to your best advantage still requires strategy, and most importantly, ethics. As generous as users are with their comments, ideas, and suggestions, no one should ever end up feeling, well, used.
No Comments