My criteria for “best” platforms might be a little unorthodox, but here are the factors I take into account:
- Usability – how user-friendly is it for its target audience?
- Functionality – how much does it make my life easier/better?
- Is the company behind it good? – Do they put customer experience first? Are they good people? Are they transparent?
With those criteria in mind, these are the best SaaS platforms I use on a regular basis, recommend often, and really enjoy.
Ahrefs – all-in-one SEO tool
is one of my favorite SEO tools for finding keywords and brainstorming ideas because it has a few . They show estimated traffic for all pages ranking in the top 10 for any keyword phrase, the ranking history of your pages for any keyword, and even have a “ ” feature that shows what content your competitors rank for, but you don’t.
Airtable – spreadsheet + database
When you need something more than a multi-tab spreadsheet,is what more and more SaaS folks are using for project planning, sales tracking, drag-and-drop list-making and building custom applications. You can use it for so many things, like CRM and task management, or sorting and filtering customer feedback.
Appcues – user onboarding checklists
is an in-app user that engages and guides new users through the onboarding process and deploys NPS surveys. Two very important functions to include in SaaS products! It’s one tool that does just a couple things, but does them really well. And it’s also a cool company that’s devoted to customer success – .
Basecamp – project management & team communication
It Doesn’t Have to be Crazy at Work, with messages that are completely aligned with what their product does: Helping businesses run efficiently and calmly.is not only a great project management tool, with an incredibly user-friendly platform, it’s a very unique SaaS company. Their blog actively works to tear down the hustle culture, as does their book
Buffer – social media management platform
is an ultra-user-friendly staple of social media management. The platform makes what can become a time-suck far more streamlined. I love that they have a “ ” with a focus on really listening to customers and improving CX as much as possible. I also love their , where they make salaries, revenue, code, diversity and values public.
Hotjar – heatmaps, session recordings
, as a tool, was created to tell you what customers are doing on your site, and try to answer the all-important question of why they’re doing it! Using heatmaps, session recordings, conversion funnels, form analysis and customer feedback polls (like NPS), it’s a thorough user analysis and feedback tool. This is another company that gets props for transparency. Their blog is an exercise in .
Hull – real-time B2B customer data platform
is on the cutting edge (overused term, I know, but really!) of capturing and analyzing the entire customer journey, even when that data is stored in multiple places, in multiple tools. For data-driven growth teams, it’s an incredibly powerful platform.
Intercom – customer messaging platform
easily integrates with your site and/or product enabling in-app messaging, user segmentation, event tracking and message automation. But I’m a customer success advocate, so it’s Intercom’s that really impresses me. If you’re an autodidact like I am, you can’t not succeed with Intercom because they give you all the information you need.
InVision – Digital product design, workflow & collaboration
Theis such a beautiful solution for faster product design workflows. You can design a prototype, make it interactive, show it to customers, gather feedback, and simplify the handoff from design to development. And, they’re a genuinely forward-thinking company. InVision’s newsletter regularly ends up in my Swipe file. Shoutout to when she was editor for keeping the quality so consistently high, and featuring diversity and inclusion-based topics.
Notion – like having all the work apps in one place
We usefor , and we love this platform for collaboration and organization. It’s so useful, whether you’re an individual user or a team (or a Shine Crew) – it has everything you need to organize your life, without a giant stack of tools.
Segment – customer data infrastructure
syncs customer data from your favorite tools, puts everything in one dashboard, and enables you to synthesize that data into traits and audiences for more effective and accurate customer personas.
Unbounce – landing page, pop-up and sticky bar builder
Everyone I’ve ever met athas been so friendly and genuine – it’s really a lovable company. And, the product fills a real need in the market: the ability for anyone, without specialized knowledge, coding or web design tools, to make a professional-looking landing page that converts.
Wootric – customer feedback collection & measurement
is a women-founded, women-lead company that is doing some remarkable work using machine learning and artificial intelligence to improve customer experience with smarter . In short: They give you several modern ways to collect a lot of user feedback, both qualitative and quantitative, in any customer communication channel, analyze it at scale, and take action in your systems of record.
Vervoe – AI-powered hiring platform
An amazing team and an amazing concept makeone of my favorite SaaS platforms. They’re actively trying to do away with the resume and make the and faster for everyone involved. Instead of having applicants upload a resume or CV, they offer real-world scenario skills tests and video interviews, so the top performers shine.