There’s nothing worse than changing the price of your SaaS product after your audience is used to your current digits. Oh wait. Yes there is: Failure. Bankruptcy. Going home for Thanksgiving dinner and explaining to your family why you moved back into your parents’ garage.
The stakes are high, and if you didn’t guess right the first time on your pricing, you could be driving away customers or scrambling to make a profit. It’s okay, really. Finding the right price point is challenging for all of us.
Let’s look at a few of the ways you may have gotten off track from the beginning.