SaaS

“Which resources can you recommend for reading about SaaS marketing?” Answer by @NikkiElizDeMere

As a SaaS consultant and professional content curator, I have an enormous reading list for SaaS. These resources are among my favorite and give much fuller, more complete and nuanced perspectives on SaaS.

Both Sides of the Table – Covers entrepreneurship, startup lessons, venture capital and inside scoops on startups making the news.

Founder/CEO of Reforge, formerly VP of Growth at HubSpot, Brian Balfour doesn’t ‘blog’ – he writes essays, and they’re amazing.

Brian Halligan – CEO at HubSpot, Author of Inbound Marketing book, MIT Sr. Lecturer.

Chaotic Flow – Blog and lots of ebooks about everything SaaS, penned by Joel York.

Copy Hackers – Not exactly SaaS, but it’s a great resource for SaaS copywriting tips.

Forget The Funnel – Gia Laudi and Claire Sullentrop are independent consultants and advisors for places like Unbounce and Calendly. Every week, they send weekly video workshops on marketing.

Hiten started Crazy Egg, KISSmetrics and Quick Sprout – 3 good reasons to read everything he writes (plus titles like “Growth hacking was invented with a mint julep and two beers.”

Intercom’s blog has beautiful original art and really high quality articles that are fun to read.

Inturact – Wake up. Kick SaaS. Repeat.

Advice from the founder of WP Engine and Smart Bear Software, Jason Cohen.

Nichole Elizabeth DeMeré – This one’s mine – but that can still be a favorite, right?

OkDork – Posts and podcast from Chief Sumo (at Sumo & AppSumo) Noah Kagan.

Open View – Most posts are on growing, scaling and managing.

Price Intelligently – This blog specializes in pricing page teardowns that are some of my favorite content on the web.

Product Habits – Lots of “how big-name company did it” type articles, all well written.

Reforge – This blog focuses entirely on growth, who’s doing it and how to do it better.

Sixteen Ventures – All things Customer Success.

The Angel VC – Angel investor Christoph Janz’ thoughts on startups, SaaS and early stage investing.

Tomasz Tunguz is a venture capitalist at Redpoint and peppers his posts with marvelous graphs.

[I would love to add more women and non-binary people to this list, please reach out if you know of any who have amazing blogs about SaaS!]

💗 Check out Nichole’s Services for SaaS startups 💗

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